Island Therapy Solutions

Rebranding concepts

Where we started

A stock palm tree mark, a bright cobalt blue paired with a mismatched green button, and a WordPress template that reads like intake paperwork. It works, but nothing here says premier care.

Concept 1

Island Therapy

solutions

Island Therapy

solutions

Logo

The Ginger Thomas flower, the territorial bloom of the Virgin Islands, stands for growth and for the people we support flourishing. Most symbols on the island get overused. Ginger Thomas is still rare, and strong.

#fefdfa

#3d5568

#c69a4a

#7c8f6e

Icon alone — favicon / app icon use

Logo — Sasha Marceline

Island Therapy Solutions

Title — Fraunces

Premier mental health care in the Virgin Islands

Body — Jost

We walk with you through every stage of care, from your first appointment to your last. You get a team that knows your name and your story. Real support, close to home.

Concept 2

Island Therapy

solutions

Island Therapy

solutions

Logo

Growth rings meet two halves of one mind, abstract enough to stay away from the obvious brain icon, calm enough to feel like a zen garden.

#f8f7f2

#4b5a63

#c69a4a

#59655b

Icon alone — favicon / app icon use

Logo — Stellar

Island Therapy Solutions

Title — Sora

Premier mental health care in the Virgin Islands

Body — Inter

We walk with you through every stage of care, from your first appointment to your last. You get a team that knows your name and your story. Real support, close to home.

Concept 3

Island Therapy

solutions

Island Therapy

solutions

Logo

The Ginger Thomas flower, the territorial bloom of the Virgin Islands, stands for growth and for the people we support flourishing. Most symbols on the island get overused. Ginger Thomas is still rare, and strong.

#fdfbf6

#435f77

#c69a4a

#74886a

Icon alone — favicon / app icon use

Logo — Sunshine Serif

Island Therapy Solutions

Title — Newsreader italic

Premier mental health care in the Virgin Islands

Body — Outfit

We walk with you through every stage of care, from your first appointment to your last. You get a team that knows your name and your story. Real support, close to home.

All three, side by side

Concept 1

Island Therapy

solutions

Concept 2

Island Therapy

solutions

Concept 3

Island Therapy

solutions

Why this logo font

Each logo font is licensed through a paid type membership, not a free font any AI tool or basic designer can pull off the shelf. We wanted a serif for that timeless, professional, elevated feel, with enough personality that it never reads generic. SOLUTIONS sits on its own line below since most people already shorten the name to just Island Therapy, and the full name on one line runs too long to look right.

How this stands apart from competitors

Nearly every logo in the Virgin Islands leans on a palm tree or ocean waves. Our competitors use a palm tree and a heart. We wanted to show something different, not just a swap to the other obvious choice, a generic brain icon. Something less common, with a personal touch.

Why these colors

These colors are muted, calming, grounded. Most of the brand is still this warm off-white, so it stays bright, just without shouting for attention the way the old cobalt blue did.

Old versus new

Flip back to the old logo and this is night and day. We're no longer trying to say everything at once. That gives the photos, video, copy, and site structure room to breathe instead of competing with the logo for attention, and lets them tell a more compelling brand story.